Brand Discovery Form

Your Name
Company Name
Email ID
Mobile Number
1. What are your brand’s core values and objectives? Hint
2. What is your brand USP (unique selling proposition)? Hint
3. Who is the Target Audience of your brand?
3.1. Your audience resides in:
3.2. Age bracket of Target Audience:
3.3. Socio-Economic Classification of Target Audience:
4. Target Audience Psychographic Details. Describe your ideal customer. Hint
5. What are your distribution channels?
6. What do you think is the alternative to your solution? Hint
7. What’s the difference your brand has that gives it an extra edge over your competitors? Hint
8. Pick the top 3 characteristics of your brand (Drag & drop to arrange in order)
Result Oriented
Innovative/Futuristic/Next Gen
9. If you had to personify your brand, you associate your brand with which famous personality or character. Mention 3 traits each to substantiate your choice. Hint
10. What is your brand character’s archetype? Hint

11. What is your brand colour palette?
12. Select the Mood that best defines your brand Ideally, we would like you to select one mood. But in case you find it difficult to fixate on one mood that best defines your brand, you could choose up to 3
13. Kindly share the best 3 promotion/campaign - could be any TV or Radio commercial, digital content, print media. (You can share reference link below or email it to us)
14. Any other information/data/links that you would like to share