Happydemic | Brand Discovery

Your Name

Company Name

Email ID

Mobile Number

1. What are your brand’s core values and objectives? Hint

Hint

For Instance - Happydemic was born with the aim of spreading happiness amongst customers and artistes through music. While we help visionary corporates build strong emotional connect with its stakeholders through music to drive business outcomes, its cause is to deploy musical talent and give them meaningful and respectable work.

2. What is your brand USP (unique selling proposition)? Hint

Hint

For Instance - Help brands define their music strategy as a part of their business strategy and utilize the power of music to emotionally connect with all stakeholders to drive business outcomes.

3. Who is the Target Audience of your brand?

3.1. Your audience resides in:

Urban

Tier 2, Tier3 & Tier 4

Rural

3.2. Age bracket of Target Audience:

Below 18

18-30

30-40

40-50

50-60

60-Above

3.3. Socio-Economic Classification of Target Audience:

SEC A

SEC B

SEC C

SEC D

SEC E

4. Target Audience Psychographic Details. Describe your ideal customer. Hint

Hint

For Instance - The Happydemic Target Audience consists of visionary corporates who aim to bring about transformation through innovative engagement methods. He/she is a 35- 55 year old professional in HR/Marketing who believes in out of the box thinking and aspires to be and make their brand a trendsetter. They are willing to go beyond traditional structures when required to deliver necessary outputs

5. What are your distribution channels?

Dealers/Distributors

Retail

Online

Franchise

Agents/Advisors

6. What do you think is the alternative to your solution? Hint

Hint

For Instance - Generic and ad hoc engagement methods like gifting, digital activations etc.

7. What’s the difference your brand has that gives it an extra edge over your competitors? Hint

Hint

For Instance - We have developed innovative and unique music products and solutions for corporates that no competitor offers. There is no global precedent for the work we do and thus 95 visionary corporates have chosen us as their music partner.

8. Pick the top 3 characteristics of your brand (Drag & drop to arrange in order)

Empathetic

Logical

Cautious

Result Oriented

Controlling

Progressive

Trustworthy/Reliable

Supportive

Cooperative

Innovative/Futuristic/Next Gen

Authoritative

Youthful/Fun/Vibrant

Premium

Heritage

9. If you had to personify your brand, you associate your brand with which famous personality or character. Mention 3 traits each to substantiate your choice. Hint

Hint

For Instance - Happydemic associates itself with Aamir Khan in 3 idiots (Phunsuk Wangadu) as he represents fun, innovation and emotional traits.

10. What is your brand character’s archetype? Hint

Hint

Happydemic archetype is that of a Magician Magicians are charismatic and have true belief in their ideas. They see things from a very different perspective and can use these perceptions to bring transformative ideas and philosophies to the world. Goal - To understand the fundamental laws of the universe.

Innocent – One with positive outlook in every situation and always uplifting others.
Goal-To be Happy

Hero- They are strong personalities imbibed with courage and can do anything for justice and equality.
Goal-To help others and protect the weak

Caregiver- They are full of empathy and compassion.
Goal- To help others

Explorer-Is only happy when experiencing new things.They may be happy visiting different countries or delving into new ideas and philosophies.
Goal- to experience as much of life as possible in one lifetime.

Lover- seeks harmony in everything. They refrain from conflict.
Goal- Being in a relationship with the people, work and environment they love.

Creator- brings something into being that doesn’t exist. Creators are often artists or musicians. They prefer to make their own entertainment.
Goal- to create things of enduring value

Jester- are ones with a deep soul and can liven up a party with humor and tricks.
Goal- to lighten up the world and make others laugh

Sage- they value ideas the most. They are good listeners who can convert complications into simplicity.
Goal-to use wisdom and intelligence, to understand the world and teach others.

Magician – is very charismatic. They see things from a different perspective and can use these perceptions to bring transformative ideas and philosophies to the world.
Goal- to understand the fundamental laws of the nature.

Ruler-They like to be in control and have a clear vision. They know what’s best for a group or community.
Goal- Create a prosperous and successful community

Outlaw – is often referred to as a revolutionary and lives in the revolution world.
Goal- to better the world

Everyman- celebrates the virtue of being the common man.
Goal- To belong

11. What is your brand colour palette?

12. Select the Mood that best defines your brand Ideally, we would like you to select one mood. But in case you find it difficult to fixate on one mood that best defines your brand, you could choose up to 3

Caring

Courage

Excitement

Exploration

Heritage

Innovation

Joy

Love

New Age

Peace

Rebellious

Sensual

Victory

Wonder

13. Kindly share the best 3 promotion/campaign - could be any TV or Radio commercial, digital content, print media. (You can share reference link below or email it to us)

Menu

Brand Discovery Form

Your Name

Company Name

Email ID

Mobile Number

1. What are your brand’s core values and objectives? Hint

2. What is your brand USP (unique selling proposition)? Hint

3. Who is the Target Audience of your brand?

3.1. Your audience resides in:

3.2. Age bracket of Target Audience:

3.3. Socio-Economic Classification of Target Audience:

4. Target Audience Psychographic Details. Describe your ideal customer. Hint

5. What are your distribution channels?

6. What do you think is the alternative to your solution? Hint

7. What’s the difference your brand has that gives it an extra edge over your competitors? Hint

8. Pick the top 3 characteristics of your brand (Drag & drop to arrange in order)

Empathetic

Logical

Cautious

Result Oriented

Controlling

Progressive

Trustworthy/Reliable

Supportive

Cooperative

Innovative/Futuristic/Next Gen

Authoritative

Youthful/Fun/Vibrant

Premium

Heritage

9. If you had to personify your brand, you associate your brand with which famous personality or character. Mention 3 traits each to substantiate your choice. Hint

10. What is your brand character’s archetype? Hint

11. What is your brand colour palette?

12. Select the Mood that best defines your brand Ideally, we would like you to select one mood. But in case you find it difficult to fixate on one mood that best defines your brand, you could choose up to 3

13. Kindly share the best 3 promotion/campaign - could be any TV or Radio commercial, digital content, print media. (You can share reference link below or email it to us)

14. Any other information/data/links that you would like to share

Hop right into our music factory!

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Menu

Brand Discovery Form

Your Name

Company Name

Email ID

Mobile Number

1. What are your brand’s core values and objectives? Hint

2. What is your brand USP (unique selling proposition)? Hint

3. Who is the Target Audience of your brand?

3.1. Your audience resides in:

3.2. Age bracket of Target Audience:

3.3. Socio-Economic Classification of Target Audience:

4. Target Audience Psychographic Details. Describe your ideal customer. Hint

5. What are your distribution channels?

6. What do you think is the alternative to your solution? Hint

7. What’s the difference your brand has that gives it an extra edge over your competitors? Hint

8. Pick the top 3 characteristics of your brand (Drag & drop to arrange in order)

Empathetic

Logical

Cautious

Result Oriented

Controlling

Progressive

Trustworthy/Reliable

Supportive

Cooperative

Innovative/Futuristic/Next Gen

Authoritative

Youthful/Fun/Vibrant

Premium

Heritage

9. If you had to personify your brand, you associate your brand with which famous personality or character. Mention 3 traits each to substantiate your choice. Hint

10. What is your brand character’s archetype? Hint

11. What is your brand colour palette?

12. Select the Mood that best defines your brand Ideally, we would like you to select one mood. But in case you find it difficult to fixate on one mood that best defines your brand, you could choose up to 3

13. Kindly share the best 3 promotion/campaign - could be any TV or Radio commercial, digital content, print media. (You can share reference link below or email it to us)

14. Any other information/data/links that you would like to share

Hop right into
our music factory!