Published on: 25 Apr, 2016
Happydemic, a digital platform that bridges the gap between artists and customers to bring LIVE entertainment to your door step, was launched in Mumbai with an open-bus music festival featuring popular singer Shaan and his band Superbia. Happydemic is co-founded by Shaan's wife Radhika Mukherji, who is an active participant in the Indian music industry and an IP creator with 15 years of experience.
Speaking on the occasion, Shaan stated, “In my years in the industry I have seen careers being made and also spiraling downwards. An artist however remains an artist; fame may leave but talent doesn’t. I have mentored and witnessed many youngsters and aspirants come from across the country to Mumbai, the city of dreams. The talent that thrives in our country is unimaginable. At the same time there is demand for entertainment, love for music and art too. I hope Happydemic changes the way artists look at their profession and the way the country looks at entertainment; because it is not a party if it is not live!”
The launch event had an open bus highlighting 'Happydemic' start its journey from Bandra and drive all the way till Kalaghoda circle, with the bunch of talented entertainers attracting curiosity and unwavering attention from the public. Apart from Shaan and Superbia, the bus had a bunch of talented artists like Siddhant Bhosle and DJ Eddie with Anil Bhatt and Payal Dev on board. This gig was hosted by Karan Tacker who enchanted the audience with this charisma.
Radhika Mukherji, CEO and Co-founder of the platform, said, “Happydemic will be India’s first platform of its kind and we hope to bring with us a new trend wave. In the last one year of conceptualization, myself and my partner Amar Pandit, we have already screened and registered 120 artists. Our focus will always remain on quality over quantity and our aim is to be the best."
Happydemic, which literally translates to ‘an epidemic of happiness’, was conceptualized in 2015 by Radhika Mukherji and Amar Pandit. With the idea of being the best instead of the largest, the initiative was launched with a bang on April 17, 2016. The mission is to help a customer or family find their perfect Artist or Act (discover) and book (deploy) the Artist/Act in an easy and systematic way.
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