Published on: 01 Sep, 2017
Sensory Marketing is perceived to be one of the most powerful tools in Marketing. Yes, smelling coffee tempts you to consume & the smell of chocolate makes you want that cupcake.
But music has the power to not only influence the purchase, but also to change the mood. A recent study from Nielsen looked at effectiveness of more than 600 television advertisements, more than 500 of which included music. The research indicated that commercials with some form of music performed better across four key metrics—creativity, empathy, emotive power, and information power—than those that didn’t.
Brands are starting to see that leveraging music in marketing is an authentic way into consumers hearts through their ears. Music moves our soul, there is no denying it. Here are 5 reasons why your brand needs a music strategy now: