ACC Cements Limited was launching a new product ACC Gold and wanted to do so in an innovative manner
Happydemic team proposed to use SongStruck to reach out select dealers and introduce the product with a musical experience.
i) Dealers enjoyed music as a medium of communication. In Ranchi 100% of the experiences received Very good & Excellent Ratings. In Patna 93% of the experiences received Very good & Excellent Ratings.
ii) The dealers saw the novelty value in such experiences and were highly engaged leaving many of them wanting more.
iii) One of the dealers placed an order of 210 ACC Gold bags instantly.
iv) This helped ACC stand out in their activation leading to higher retention and recall value for the brand.
v) Music helped emotionally connect with the POCs in turn bettering relationships.