Context/ Problem
The need of the hour was to engage with IFAs in an innovative way to gain an extra edge over competition.
Solution
Engaging beyond business and making IFAs do something they have never done before was where the answer was. With the aim of bringing everyone together with something unconventional gave birth to Axis MF Idol – The singing talent hunt.
Impact
The response received was overwhelming and this initiative played a vital role in building an IFA community like never before.